Marketing Services
Comprehensive Marketing Strategy
Based in research, tied to your values and built to last
We are experts at envisioning the big picture and breaking it down into small, approachable steps.
Sign up for a 30-minute call if you’re not sure where to begin:
I’ve never met someone so prepared. Over the years Amy and her team have built a fan base for me on social media, launched a successful fundraising campaign for a film I produced, created workable systems for my ongoing marketing, and helped me build my team. She is enjoyable to work with, smart, savvy and does her research. I know my relationship will continue with her for a very long time. She’s now a staple in my business.
Nel Shelby
Single Strategy Plan
Marketing strategy for a single event, launch, campaign or goal
- 90 minutes of focused time and attention via video call
- Clear next steps: a detailed, high-level plan to prompt practical, scheduled action towards your immediate goal
Typical goals might be:
- Redesigning your website to better represent your work and attract more quality leads
- Creating a communications plan to announce a new service, program or season
- Updating your messaging and copywriting to reflect a shift in your work or intended audience
Content Marketing Planning
A made-for-you communications calendar
When you’re stretched thin for time, and want someone to simply tell you what to do, our content marketing planning acts as a day-by-day guide to raise visibility, attract higher sales revenue, and deepen audience engagement online. Make a minimum six-month commitment with us, and you’ll receive:
- Marketing Assessment: Answers to these questions: Where is web traffic coming from? What is the current customer journey on your website? Who is reading and clicking on email? What topics are of greatest interest to your audience on social media?
- Content Brainstorm: 90-minute session with our team, discussing your featured projects, services, events and announcements; which audience segments you wish to engage in dialogue and call to action; and your vision for what constitutes short and long-term success
- Your Three-Month Content Calendar: includes plans for topics, structure, and audiences for all communications; subjects for long form content (blog posts, articles, videos, podcast episodes, and webinars); email marketing themes; social media post ideas; and visual content guideposts (suggestions for how to illustrate your point with photos & video)
Comprehensive Marketing Strategy
Based in research, tied to your values and built to last
A 4-month journey that involves a critical assessment of your present marketing and client relationships, creative brainstorming around topics of interest for you and your audience, and culminates in extensive recommendations for all digital communications, from web to email to social media. Work includes:
- Brand Research: Defining your ideal audience, current strengths, and brand values; and analyzing feedback from real-life supporters and collaborators, plus your place in the wider competitive landscape
- Goal Setting: Outlining featured projects, events, and announcements and your vision for the future of your company
- Assessment: Review of all existing analytics to uncover sources of web traffic, current audience journeys, subscriber activity, member participation, topics of interest on social, and more
- Strategy: Assembling all the above to recommend thoughtful updates to your website structure & content; email marketing ideas & plans; social media use & content creation; additional opportunities for attracting ideal support; evergreen storytelling themes and ideas; and tactics for systematizing marketing tasks and measuring overall progress
Fractional Marketing Support
A creative solution to a common problem
Not only can we develop your marketing strategy, we can also implement it for you. Our fractional marketing support is always custom-tailored to provide you everything your company needs, and nothing you don’t.
Hiring us as an extension of your full-time team means you’re tapping into the varied strengths of our entire firm, encompassing:
- Strategy: ensuring day-to-day tasks align with big picture, visionary planning
- Content Creation: crafting email, web, and social media content that converts
- Copywriting: writing that’s reflective of your organization’s mission and tone
- Research: continuous attention to marketing trends, news from your field, and digital best practices
- Data Analysis: ongoing assessment of digital insights, organizational data, and industry benchmarks
- Project Management: organized collection of assets and communications, and adherence to deadlines and calendar events
- Technical Implementation: exploration, design, and application of third-party systems and automations to cultivate more ease and save energy for the creative work
The Grounded Growth team is constantly a step ahead of me. Their passion for marketing and meticulous execution helped me take my business to several new levels. They take on my goals as a personal challenge and have been a driving force to achieve and exceed those goals time and again.
Christopher Duggan