Oct 10, 2022 | Marketing Tip
Don’t Use It If You’re Not Running out of Anything “I don’t want to be pushy.” I hear this a lot. When an entrepreneur contacts me, they usually tell me two things: I like how your website talks about values & integrity in marketing...
Aug 17, 2022 | Marketing Tip
Meet Your Audience Where They Are If you’ve been following me for a while, you know that I focus a lot on: 👉 knowing your client, and 👉 making sure your messaging meets them where they are I encourage all my clients to consider the client’s journey from...
Aug 8, 2022 | Marketing Tip
To Ensure You’re Investing in the Right Support It’s easier than you think for marketers to waste part of their budget. A recent report found that “Advertisers are spending roughly a tenth of their budgets on clickbait sites.” This is what advertising on a...
Jul 16, 2022 | Marketing Tip
When A Campaign Flops, it’s an Opportunity to Learn & Grow I’ve learned more from my failures than my successes. In college, I stayed with a boyfriend even though every sign was blinking in URGENT, ALL CAPS, RED for me to get the hell out of there. ...
Jul 12, 2019 | Arts & Nonprofit, Case Study
Case Study Reinvigorating Choreographer Liz Lerman’s Email Marketing Challenge Liz Lerman and team had an email list of 506 subscribers they hadn’t communicated with in more than three years. They had many things to share, and wanted to start actively growing...
