Oct 10, 2022 | Marketing Tip
Don’t Use It If You’re Not Running out of Anything “I don’t want to be pushy.” I hear this a lot. When an entrepreneur contacts me, they usually tell me two things: I like how your website talks about values & integrity in marketing...
Aug 17, 2022 | Marketing Tip
Meet Your Audience Where They Are If you’ve been following me for a while, you know that I focus a lot on: 👉 knowing your client, and 👉 making sure your messaging meets them where they are I encourage all my clients to consider the client’s journey from...
Aug 8, 2022 | Marketing Tip
To Ensure You’re Investing in the Right Support It’s easier than you think for marketers to waste part of their budget. A recent report found that “Advertisers are spending roughly a tenth of their budgets on clickbait sites.” This is what advertising on a...
Jul 16, 2022 | Marketing Tip
When A Campaign Flops, it’s an Opportunity to Learn & Grow I’ve learned more from my failures than my successes. In college, I stayed with a boyfriend even though every sign was blinking in URGENT, ALL CAPS, RED for me to get the hell out of there. ...
Apr 20, 2020 | Marketing Tip
It’s 2:13am, and Ben finds me in our living room, scribbling furiously in one of those tiny Field Notes journals… He’s bringing a blanket out to me, because he thinks our dog Edison must have kicked me out of the bed. But I’m not sleeping, I’m working. Why? I keep...
