Getting Over Your Fear of Showing Up
Public speaking is the world’s number one fear.
Not death. Public speaking.
It’s believed that this fear affects 75% of the global population*, and apparently, scientists believe it’s a product of our evolution as a species (i.e. being singled out was dangerous back when we survived attacks from predators by sticking together in groups.)
It’s never surprising to me that marketing can also spark a lot of fear.
Sharing what you’re working on is vulnerable.
Saying you’re uniquely good at something is singling yourself out.
Calling attention to yourself and making clear & confident points is not a skill we strived to develop through school or early points in our careers — if anything, speeches were something you were terrified of in class and tried to get through as quickly as possible.
That’s why it’s the most magical thing to watch someone who was once shy, afraid or overly humble about their work start to confidently and regularly share stories and sales messages to sell what it is that they do best.
It feels miraculous, honestly. Until I reflect on the fact that it’s a gradual process, crafted from trust, practice and patience… The journey from “marketing feels unnatural and gross” to “marketing makes me feel so creative and connected to my people” does not happen overnight.
It *can* start to happen after a few months. With smart advice, supportive peers and new structure that brings accountability.
That’s the whole point of our marketing consulting. It provides a structure to practice in as well as personalized advice.
Our clients:
- regularly share sales messages on LinkedIn
- meet enrollment goals for their programs with excellent sales pages
- start conversations with new clients on Instagram
- find referral partners by pitching their services via email
All of which require a level of showing up that they didn’t have prior to working with us.
I am confident those who work with us will feel a shift in their attitude towards marketing, finding something more positive, more joyful…
That shift is as inspiring as it is effective.
(When we *like* marketing, we’re more likely to do it.)