“How much should I spend on my Facebook ads?”
“How much time should I spend on social media strategy?”
These are frequently asked questions I hear from nonprofits in my line of work as a digital marketer.
It can be particularly difficult to gauge how much of your resources to invest when you’re running a campaign for the first time, or if you’re starting to approach your social media posts in a strategic, big-picture way. Digital marketing and paid online advertising can feel overwhelmingly complex, especially when you don’t have previous results to help you estimate a rate of return on your investment.
The reality is that there’s no right answer to these questions—but there are some tactics to help you get the biggest impact from your resources.