Oct 10, 2024 | Arts & Nonprofit, Marketing Tip, Small Business
Tis the season for outrageous subject lines My favorite political fundraising text I’ve received so far this season started off with “Choking back tears: Kamala Harris is inches from taking the lead, and no one’s donating…” I saved that one, because I...
Sep 14, 2024 | Arts & Nonprofit, Marketing Tip, Small Business
A good leader doesn’t just bark orders, she motivates people to be their best. In mid-August, my friend Chelsea Goding-Doty invited me to speak on a panel for New York Foundation for the Arts’ Emerging Leaders program. “Making the Transition From...
Jul 15, 2020 | Case Study, Small Business
Case Study Web Content Planning with Curious Jane Challenge Curious Jane had outgrown their original Squarespace website and needed a new customized site that could better reflect the fun, silliness and craftiness of their brand. For too long, the company had been...
Sep 15, 2019 | Case Study, Small Business
Case Study A Brand Messaging Refresh for Nel Shelby Productions Challenge Nel Shelby is a well-known producer and filmmaker in the dance world. As video equipment and media training have become more ubiquitous in all fields of study, the competitive landscape for...
Mar 15, 2019 | Case Study, Small Business
Case Study Creating a Professional Online Presence for Lori Manca Challenge Lori Manca is President & Principal Consultant for LM Compliance Services, LLC. When she came to us, she had no real web presence to speak of. She was using her LinkedIn profile as a home...
Oct 15, 2018 | Case Study, Small Business
Case Study A Strategic Rebrand for Manhattan Birth Challenge Manhattan Birth had outgrown its former visual identity and website. What once was a company that served families in Manhattan has grown to serve pregnant people, new families and birth professionals...
