May 5, 2026 | Arts & Nonprofit
I just hit “submit” on a proposal to teach a workshop on brand strategy for artists. Specifically, I want to help artists craft bios and artist statements that clearly describe what they have to offer without putting their work in a box. Because artists reject boxes,...
Jul 17, 2025 | Arts & Nonprofit, Marketing Tip
Many of you know I have a long history working with Jacob’s Pillow Dance Festival. I was an intern at the Pillow in 2008, and the relationships I formed that summer kickstarted my entire professional career in the arts. My company started our current role,...
Oct 10, 2024 | Arts & Nonprofit, Marketing Tip, Small Business
Tis the season for outrageous subject lines My favorite political fundraising text I’ve received so far this season started off with “Choking back tears: Kamala Harris is inches from taking the lead, and no one’s donating…” I saved that one, because I...
Sep 14, 2024 | Arts & Nonprofit, Marketing Tip, Small Business
A good leader doesn’t just bark orders, she motivates people to be their best. In mid-August, my friend Chelsea Goding-Doty invited me to speak on a panel for New York Foundation for the Arts’ Emerging Leaders program. “Making the Transition From...
Aug 8, 2024 | Arts & Nonprofit, Marketing Tip
Writing from Jacob’s Pillow Dance Festival I’ve just spent the last few days at Jacob’s Pillow… …listening to choreographers and dance scholars share about their work and watching a dizzying number of performances. Going to the Pillow is like coming home. I imagine...
Jul 15, 2020 | Arts & Nonprofit, Case Study
Case Study Gathering Community for a PS DANCE! Watch Party Challenge The filmmakers of PS DANCE!, a documentary film about dance in public school education in NYC, wanted to re-engage, activate and grow their community of artists, educators and supporters—especially...
