Our Approach
Our marketing approach starts by getting grounded in your unique needs in order to plan for reliable and ongoing growth.
To connect with your best-fit audience, you must:
- Fully understand your place in the market
- Better prioritize effective and efficient marketing methods
- Take regular action to gain and retain relevance
By following this measured approach, you will find clarity, feel confident and remain consistent in your marketing. Then, your growth becomes sustainable, steady and sure.
Sign up for a “right fit” call to see where to begin.
Empathy + art + data come together to create a feels-like-home marketing strategy for nonprofits & founders alike.
A refreshing approach, because we tailor it to your strengths and capacity as well as your audience
A refreshing result, because it’s authentically you and your potential clients will be able to tell
Hire us for a single session marketing consult, content marketing planning, or fractional marketing management, and watch your promotional efforts delight your audience and deliver results.
For companies ready to serve up what WORKS — welcome to Grounded Growth Marketing®, a refreshing take on the marketing plan you desire and deserve.
Step 1: Gather Your Fruits
To create a well-balanced and sensible marketing plan, we need to get a clear sense of who you are and what you offer. Here we’ll research and find inspiration in your industry, define your core values as a company, and understand what differentiates you from others in your field or focus.
Step 2: Peel & Prep
Once we know how you want to show up, we have to assess how you’ve been showing up! Our team will dive into your data (web, email, social, sales) and use these insights to craft recommendations that fit your current vision — letting go of communications that no longer serve you and reframing or revising marketing tactics that left a sour taste in your mouth.
Step 3: Squeeze the Juice
Now, we focus in on smart prioritization. What marketing tactics will garner the best results for your organization? We’ll suggest certain channels to focus on based on user demographics and content relevance, as well as your capacity and willingness to create. We’ll consider frequency, systems and flow, so your marketing fits your day-to-day operations.
Step 4: Garnish & Add Sweetener
Gain brand recognition and cultivate company loyalty with marketing that’s authentically yours. We’ll identify talking points and storytelling themes that can guide all content moving forward, including web copy, brand videos, welcome emails, social media posts and more. Establish a strong online presence with a unique point of view, and show up with consistency.
Serving your mission, delighting your market. On repeat.
Let’s mix up a marketing strategy that works.
A refreshing blend of serious business (attention to detail, data-focused strategy, and no-fluff), with a spark of delight that makes marketing enjoyable.