Marketing Strategy for Arts Organizations, Nonprofits, and Mission-Driven Businesses
A refreshing approach to marketing, where organized effort creates meaningful impact.
To build a resilient and profitable marketing strategy, you must ground your plan in purpose & humanity.
We design honest, values-based, smart and sustainable marketing plans for mission-driven nonprofits and creative entrepreneurs. Marketing that doesn’t leave a sour taste in your mouth.
For Arts Organizations
Most nonprofit marketing teams are stretched to capacity, ready to snap. When your team is overwhelmed, under-resourced and unable to plan ahead, our team jumps in to provide some much-needed support.
For Small Businesses
When you want to focus on your actual work, not #marketing. Whether it’s time to level up, or you sense you’re doing 3x the necessary work for very little response… let’s re-work your strategy and find a better path to visibility and growth.
Amy helped me see marketing as something that is natural, easy and necessary. Any overwhelm that I felt about creating content to market myself was erased with simple, digestible and actionable strategy to get things done.
Terriell Samuels
BECAUSE MARKETING SHOULDN’T BE
From the Blog
Visibility vs. Recognition: Why the Difference Matters for Your Organization
One of our clients was psyched that an in-the-moment reel they had created crossed a million views.
I Believe Artists Can Write About Their Work Without Putting It in a Box
On artist statements and bios, and the anxiety-inducing task of defining a legacy.
Finding Inspiration Where We Can
Many of you know that I generally head into the annual APAP conference prematurely cranky
The Problem With “One-Size-Fits-All” Marketing Advice
There is no universal marketing formula, but there are best practices and well-informed choices.
Grounding your marketing in meaning, so your growth has meaning, too.
So many creatives, nonprofits and founders find themselves sliding into “do all the things” mode as a matter of survival — but often, these efforts do not equal results.
It’s time to step back from the panic button, take a full-body breath, and refresh your approach.
We help our clients re-group by gathering your ideas, aligning them with big-picture vision, and creating sustainable systems for long-term growth. With deeper understanding, better prioritization and smarter action, you’ll squeeze more juice out of any marketing and promotional effort on your to do list.
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The Resistance Marketing Toolkit
5 Strategies Dance Professionals Can Use to Persist Despite Current Challenges
Inside are five thoughtful and practical ways to build and maintain attention and support, even in a crisis:
